Craft it around social change

People are the greatest resource in the world. But people are always in flux, needing constant evolution, even with the way we solve problems.

If you want to solve a problem by building a company, writing a book or creating a perennial selling product, you must find a way to connect your work to answering a social change question.

Answering questions posed by racism, ableism, colonialism, climate change, financial non-inclusion, and many others social issues should undergird how you craft everything. Otherwise, why craft at all?

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