People are the greatest resource in the world. But people are always in flux, needing constant evolution, even with the way we solve problems.
If you want to solve a problem by building a company, writing a book or creating a perennial selling product, you must find a way to connect your work to answering a social change question.
Answering questions posed by racism, ableism, colonialism, climate change, financial non-inclusion, and many others social issues should undergird how you craft everything. Otherwise, why craft at all?