The language of confrontation

Confrontation is the language bullies understand because bullying itself, is triggered by an insecurity the bully seeks to mask.

Whether it’s a competing brand working to crowd you out of a market or an abusive partner, behaving in an increasingly threatening manner, the only way around such situations is to face it headlong.

Even if a bully has the resources or strength to harm you, it is better to confront than to cower. That way, you might easily find the chink in your aggressor’s armour and de-escalate the threat.

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