If beginning with the end in mind is the utmost habit to have, as Stephen Covey suggests, customers are the utmost priority for every venture.
Who is your ideal customer, Gen-X, millennial or baby boomer? Where does your ideal customer hang out, online, or at the country club? How do your ideal customers want to be served, buffet, home-delivery, video or written text?
If you can’t figure out the answers to these questions, stop wasting time and money, and get a job.
