If you want to be memorialized, tell a story. Tell it verbally or with your life. Why? Because markets and family members, like audiences, are wired to be entertained.
Don’t just be a doctor or car salesman, be the doctor or car salesman at the street corner with a magical smile or quaint swagger. Give people something with which to remember you.
Besides, people with the most talents don’t always succeed but people with the most-known do because humans don’t identify talent if there’s no story.
