What do you think happens when people go running their mouths about things they shouldn’t? They get hurt, literally and financially.
Having a secrets management system in the form of safes, confidentiality agreements or a web of bankers and attorneys that guarantee silence is one secret to business continuity.
No one should know your formulas or source codes, even after your product becomes mainstream if you want to continue to reap profits off of it.
I know that sales and marketing, and secrets management may be antithetical but what this means is you need to know when to stop talking if you want to keep making money.