Going the extra mile

All the greats go the extra mile. It’s their secret. They are the ones who are first to clock in and last to clock out at the office.

In business, they are first to develop a product and achieve a long tail that allows them to over-deliver on their customer commitments and keep their long tail.

Going the extra mile may be as simple as getting up 30 minutes earlier to pray and meditate, sending a loved one a compliment or creating a system that gets your products to clients 24 hours earlier than promised.

Going the extra mile is what separates good from great. It’s the secret sauce for remaining relevant to the members of your tribe and showing them you care.

Speaking of caring, Theodore Roosevelt once said, “People don’t care how much you know until they know how much you care.”

Going the extra mile in any situation is showing them how much you care.

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